Top 5 Ways for MMA Fighters to be Noticed on Social Media

It’s an excellent time to be on social media. Being on social media can lead to getting discovered by people who are interested in following you or supporting you. MMA fighters should be using various social platforms to build their fan base and exposure. 

If you want to get the attention of the MMA world and sponsors, you need to know how to promote yourself on social media. For your following and fan base to grow, people must know who you are and about your talent. This requires much work, but some things can help speed up the process. Here are five ways to up your social media game in MMA-land:

  • Make sure your profile is set up correctly.
  • Share new content often to keep things fresh. 
  • Share images and videos of yourself fighting or training now and then (don’t make this too often because viewers might become bored)
  • Take the time to engage with other fighters and supporters by liking, commenting, and following them back.
  • Promote upcoming events they’re taking part in by sharing posts from event promoters and sponsors.


Make A Great First Impression

Many people find out about a fighter through their social media accounts. This is why it is important to take time to ensure your profile is set up properly. Making yourself known online is important to your personal brand and SEO efforts on the web. Start establishing an online presence by building profiles for your fight career (not your personal life) and then making them public. Private social media accounts are great for privacy but aren’t great for helping to grow your personal brand.

It’s important that you optimize your profile for discoverability so that people from your community can find you and engage with you–including the news & media.  We like to tag you guys in posts, so it isn’t very reassuring when we can’t find you online. Include your name in your social profile so people can find you easily.  We repeat, include your name in your social media profile. 

Also, use keywords! Anyone can search for public profiles with the help of Google, and sometimes people will search for keywords. You’ll want to make sure your profile uses keywords that represent things like your weight class, gym, or fighting style.  For example, it’s much easier to find the search results you want for Michael Johnson, the featherweight MMA fighter, versus just Michael Johnson.


Share New Content

Your social profile accounts can be used to build more than just a following. It can help fighters get their name out there, build buzz, and get noticed by potential sponsors. And that’s exactly what some of these MMA fighters are doing. They’re using social media to post new content that builds anticipation for their next fight throughout the week. 

These fighters aren’t just putting out content because it’s good for the promotion they are fighting for; they’re doing it because it helps them build their brand and expose them to potential sponsors.  And sharing past or old content is ok too!  Sometimes the community needs a refresher on just how talented you are!


Share Images and Videos of Yourself

The best way to stand out in the MMA world is to post images, training videos, or clips from your fights on your social media profiles. It may feel difficult to share so much about yourself, but it will get the word out about what you’re doing. Posting images and videos online allows you to reach a wider audience than telling your story in person, which is great for getting the word out about your next fight or activity.

It’s also a great way to build up your credibility as a serious and dedicated fighter, which will translate into more opportunities for sponsors and other opportunities to be noticed by promotions and matchmakers looking to find the next up-and-coming fighter for their event.

Important Note: The size of an image or video is just as important as its content. Make sure that the content you post meets the size requirements for that social platform.  If unsure about the dimensions required for each platform, you can find all specifications here – https://blog.hootsuite.com/social-media-image-sizes-guide/.


Social media can be an excellent platform for fighters to build their brand, but it requires some work. It’s crucial that you don’t just post frequently and link to your gym or promotion; you should be interacting with your fellow teammates, other fighters, and fans, giving them value. 

The best way to do this is by engaging with them in meaningful ways. At the end of the day, it’s all about gaining exposure for your personal brand. Take the time to engage with fans, other fighters, and supporters by liking, commenting, and following them back. Lastly, respond quickly (or as soon as possible) when someone comments on one of your posts or reaches out. 

By engaging, you become approachable to the community, which can further create opportunities to spread the word about you. 


Promote Upcoming Events

There are many ways to promote yourself as an MMA fighter. One way you can do this is by promoting your upcoming fight and events. This gives you a chance to promote your sponsors and build your fan base, all while working to draw in a big crowd for the event.  Here are a few other ways to promote your next fight or event.
If you want to be noticed on social media, it pays off to do the work. You need a good profile photo that’s interesting and catches people’s attention. Post new content regularly (video or images) and engage with your followers by responding to their questions/comments as often as possible. Finally, promote upcoming events so people know when they can see your next fight!  Lastly, joining our fighter database is one of the best ways for MMA fighters like yourself to get more exposure online. Let us know about your upcoming fights so we can help publicize them too!

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